Job Descriptions-Develop, implement, and assess Public Relations (PR) strategies, ensuring alignment with PR guidelines for optimal effectiveness.
-Collaborate closely with the communication team to maintain and enhance the desired brand image of the company in Thailand.
-Foster relationships with pertinent media outlets, and conceive, plan, and execute PR events, press conferences, media briefings, and other related activities.
-Respond promptly and positively to media inquiries, efficiently coordinate and manage media interviews.
-Monitor and analyze the media coverage of competitors to ensure the company maintains a targeted share of voice.
-Oversee and manage corporate and social responsibility projects related to intellectual property (IP).
-Monitor and address negative comments from journalists or those posted on digital and social media platforms.
-Track and manage key performance indicators (KPIs) as outlined in the Media and Public Relations (MPR) report.
-Develop and manage the annual PR budget to ensure optimal utilization of resources.
-Perform other duties as assigned.