Changan Auto Southeast Asia Co., Ltd.

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Apr 3, 2025

Marketing communication (MARCOM)

Location

Huai Khwang, Bangkok

Salary

Based on experience

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Job Descriptions

Develop and implement comprehensive marketing communications strategies to enhance brand and increase customer engagement. - Lead strategic marketing of Branding, Product and Campaign Communication offline and online from planning, executing, monitoring to reporting. - Build Brand Identity and improve Brand strength against major competitors. - Took perspective of 360 degree view of marketing activities and successfully coordinated with internal team and external team to achieve target. - Align, steer and supervise Creative agency and Media agency. - Steer and supervise CRM activities for holistic communication approach. - Analyze and improve the performance of all Official communication channels including website, social media i.e Facebook, Instagram, YouTube, Tik Tok while monitoring for new update channels. - Oversee the creation of marketing communication materials. - Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed. - Manage the marketing communication budget, ensuring cost-effective allocation of resources. - Track and report on marketing expenditures and KPI. - Analyze market research to understand consumer behavior and trends.

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