Aroma Group

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Mar 12, 2025

Brand Experience Manager (Marketing Communication)

สถานที่ปฏิบัติงาน

Lat Phrao, Bangkok

เงินเดือน

Based on company’s structure

อัตรา

1 อัตรา

สมัครงาน

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Job Descriptions

Position Description: Responsible for a strategic overall Brand and Product communication using the right platforms to promote brand awareness, and brand love which drives to sales of the targeted customer. Responsibilities: - Develop and implement comprehensive marketing communications strategies to enhance brand and increase customer engagement. - Lead strategic marketing of Branding, Product, and Campaign Communication offline and online from planning, executing, and monitoring to reporting. - Build Brand Identity and improve Brand strength against major competitors. - Took perspective of the 360-degree view of marketing activities and successfully coordinated with the internal team and external team to achieve the target. - Align, steer, and supervise Creative agency and Media agency. - Steer and supervise CRM activities for a holistic communication approach. - Analyze and improve the performance of all Official communication channels including website, and social media i.e. Facebook, Instagram, YouTube, Tik Tok while monitoring for new update channels. - Oversee the creation of marketing communication materials. - Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed. - Manage the marketing communication budget, ensuring cost-effective allocation of resources. - Track and report on marketing expenditures and KPIs. - Analyze market research to understand consumer behavior and trends.

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