บริษัท เอ็มดี คอนซูเมอร์ แอพพลายแอนซ์ (ประเทศไทย) จำกัด

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Apr 24, 2025

Senior online marketing specialist

Location

Chatuchak, Bangkok

Salary

20,000 - 30,000 THB

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Job Descriptions

- Formulate and implement digital marketing strategies: According to the company's strategy and brand business development, formulate an annual plan for digital marketing and implement it in stages. This includes formulating marketing strategies, implementing advertising plans, tracking advertising results, and optimizing delivery results. - Use multiple digital platforms for marketing: Market through social media, search engines, content marketing and other channels. Common platforms include Facebook, Twitter, Instagram, LinkedIn, Line, TIKTOK, etc. Social media operations include publishing content and interacting with fans, while social media advertising involves advertising management and optimization within the platform. - SEO and SEM: Improve the ranking of websites and content through search engine optimization (SEO) and search engine marketing (SEM) to attract more traffic. SEM includes bidding ads and information flow ads on search engine platforms. - KOL project management: Explore cooperative KOL/KOC resources through social media; contact suppliers to obtain KOL/KOC resources, etc.; - Content marketing: Build content centers on social media and official websites, and obtain traffic and potential customers through the management of IG/FB/YB/Line public accounts. - Data analysis: Analyze market trends, competitive dynamics and customer needs to provide data support for digital marketing activities. Track and optimize the effectiveness of digital marketing activities to ensure that the expected market goals are achieved. - Media and partnership maintenance: Expand and maintain media and partnerships to increase brand exposure.

Qualifications

Oversee all brand's assets which include producing press releases, developing guidelines for asset usage, developing protocol and maintaining consistency for campaigns images, collaterals and brand messages.
Spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
Managing own social media platform - from Line, Facebook, Instagram, and others.
Build on product messaging that sets new products apart from others in the market to give them a unique selling point and support marketing manager to develop new product launch plan.
Conceptualize and craft educational products and solution content for a variety of platforms
Lead the marketing plan via paid advertising, SEM, email and other digital marketing applications and projects.
Cooperate marketing - Support and participate in the organization of trade shows & its relevant communication tools/ collaterals