VIQ GROUP CO.,LTD. (Head Office)

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Apr 19, 2025

Media Planning

Location

Yan Nawa, Bangkok

Salary

Negotiable

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Job Descriptions

Key Responsibilities: Media Planning 1. Media Strategy Development * Develop integrated media strategies that align with overall marketing objectives and continuously test new media buying strategies and learn from both successes and failures. * Understand key target audiences and research for appropriate media channels. * Demonstrate a proactive mindset, stay ahead of industry and explore on trends in media consumption and emerging platforms to identify new opportunities. * Foster creativity and strategic thinking to develop innovative media approaches. 2. Campaign Planning and Execution * Plan multi-channel media campaigns, ensuring consistency across all platforms. * Manage media budgets and optimize spending to maximize budget efficiency. * Negotiate with media vendors to secure cost-effective placements and partnerships. * Compile and analyze relevant metrics and KPIs on an ongoing basis in order to optimize media plans, assess media alternatives and make informed decisions 3. Performance Analysis * Analyze campaign performance metrics, such as impressions, reach, engagement, conversions, GRPs, spot times. * Use data to refine strategies and provide actionable insights for future campaigns. * Prepare and present performance reports to internal teams. 4. Collaboration * Work closely with internal teams to ensure cohesive campaign execution. * Build and maintain strong relationships with media vendors and partners. * Manage media agency for better coordination and execution, as well as performance review and negotiation. * Evaluate and recommend new tools, platforms, or partnerships that can enhance media effectiveness. 5. Compliance and Best Practices * Ensure all media plans comply with industry regulations and company standards with accuracy. * Adopt best practices for audience targeting, privacy compliance, and data security.

Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Experience: 1 years+ experience in digital media agency is highly preferred, with exposure to both digital and traditional media (TV, Online/social media, OOH).
Technical Skills: Google Workspace (Docs, Sheets, Slides), Microsoft Office Suite (especially Excel and PowerPoint).
Analytical Abilities: Strong data analysis skills with the ability to translate metrics into actionable insights.
Communication: Excellent written and verbal communication skills for cross-functional collaboration and vendor negotiations.
Organization: Strong project management and multitasking skills to manage timelines, budgets, and deliverables.