Job DescriptionsJob Purpose:
We are looking for a Brand Designer with a strong background in the fashion industry to lead and oversee the development of visual brand identity and creative direction. This role requires expertise in brand strategy, visual storytelling, and design execution to ensure consistency across all marketing and retail channels.
Main Responsibilities:
- Develop and maintain a strong visual identity for the brand, ensuring consistency across all platforms (online, offline, retail, packaging, and digital media).
- Lead the creation of brand guidelines, logo designs, typography, color palettes, and overall aesthetic direction.
- Collaborate with the marketing team to design campaign materials, social media content, and advertisements that align with brand positioning.
- Oversee the conceptualization and execution of fashion-forward creative assets, including lookbooks, product packaging, and in-store visuals.
- Work closely with the product design team to ensure brand storytelling aligns with seasonal collections and target audiences.
- Keep up with fashion trends, consumer behavior, and competitor branding strategies to ensure the brand remains innovative and competitive.
- Design visual merchandising and in-store branding materials to enhance the customer shopping experience.
- Oversee website, e-commerce platform, and digital advertising visuals to maintain a cohesive brand look.
- Ensure all fashion-related design assets are optimized for both print and digital channels.