Yum Restaurants International (Thailand) Co., Ltd. or “Yum! Thailand” is an affiliate of Yum! Restaurants International and Yum! Brands, Inc., based in Louisville, Ky., USA. Yum! Brands, Inc., is the world's largest restaurant company managing KFC,Pizza Hut and Taco Bell with nearly 38,000 restaurants in over 120 countries and territories. The word “Yum!” was chosen because it conveys the essence of our business and service ethic, which is to give customers, whether in Thailand or anywhere else on earth,the most delicious dining experience, and to put a smile on their faces.
Nowadays, Yum! Thailand is the leading quick-service restaurant company in Thailand and has more than 650 restaurants nationwide. YUM is a Franchisor, supervising franchisees and controlling brand standard. Currently, there are 3 franchisees; CRG, RD, and the latest, QSA.
Yum!Thailand is an organization which emphasizes on developing staff with happiness and quality living, ultimately resulting in excellent service to customers. Also, we have the innovative intention to invent new products, and develop merchandise and service for the true benefits of Thai consumers.