In 2008, Mr Jaturavit and other three friends from Taiwan and New York met in California. They bought a 40 years factory which is famous in its high quality handmade wedding dress, but faced bankrupt during financial crisis.
After successfully passing the financial crisis in 2015, they met the chairman of famous brand 'Omélie' (means ‘how beautiful’) in their showroom in Los Angeles. With the same business philosophy and goals, they become partners and obtain exclusive agency in some areas. Now 'Omélie' is a famous brand and has more than 90 distributors covering in Europe and America. Customers are able to find the latest design via bridal magazines, social media and websites.
In 2019, the Thai founder, Mr. Jaturavit decides to go back to Asia, and the first stop is his home country – Bangkok, Thailand. The new brand ‘Thirakorn L’atelier’ will bring a new vision. It contains the design from Europe and US fashion, the modern lace fabric and luxury accessories, and it will provide its customers an extraordinary experience. Furthermore, the latest technology ‘AI-Powered Bridal Fitting Mirror’ will be launched synchronized with the US. Bridals can find the best wedding dress without going abroad, and they can thus save their time and costs.
‘I want all bridals are delightfully to swear “ที่รักขอ (Thirakorn), yes I do”’ – by Mr Jaturavit.