C4 Global Company Limited was establish as a multi-brand beauty shop that offers a variety of products ranging from makeup, skincare, fragrance, personal care to beauty tools and accessories within one stop. We focuses on becoming the beauty destination retail shop that does not only sell products but brings together “lifestyle” and “service”.
Our company consists of two well-rounded formats known as “Cafe 4C” and “HEJ Street Beauty” that differ in terms of their brand characteristics and customer targets. While Caf? 4C is positioned towards a premium end aiming to attract groups of bigger purchasing power with a highlight on more prestige lifestyle and service, Hej Street Beauty largely gathers fashionable, fab, and fun products and activities that come in most affordable prices. With these two brands, C4 Global would be able to broadly serve a wide range of beauty lovers.
C4 Global do put a great emphasis on creating an entirely seamless, yet exciting experience that connects both on-ground and digital channels together under the two concepts:
CHAT SHOP SHIP & SHARE is the concept for our online channel. We are attempted to create a transformation in digital beauty by allowing a responsive chat service with our experts before making decisions, trendy weekly blogs and activities to be updated, and most importantly an endless number of products to be shopped, shipped and shared so as to let our customers pamper themselves from anywhere at anytime.
C4 Global makes sure that we create the smoothest experience from offline to online because we are not just a shopping channel, but we are a trendsetter that leads, creates, and spreads beauty movements in this fast-moving century.