AN emerging beverage company, in Arusha Tanzania, produces, and sells branded soft drinks, juice products, teas, coffees, and bottled water, distributing its products nationwide from a manufacturing facilities in Arusha. Jazo Industry is to start its first branded soft drink. The company began developing a diversity of flavored beverages, supplying its products to retail grocery across the country chains, warehouse clubs, food service outlets, convenience stores, and vending machines. Other branded beverage products will be added in later years.