Haihui operates in various business domains, including photographic equipment, electronic products, apparel, household goods, gardening supplies, outdoor supplies, import and export trade, and e-commerce. The company adopts an "industrial chain + branding" business model, focusing on categories such as intimate apparel, household goods, electronic auto parts, outdoor sports, and digital cameras. It serves global consumers through multiple channels, including Amazon, eBay, Shopee, Lazada, and TikTok.